Assignment Two - Task Two: Ideas Generation

Idea 1

 The first idea is an informative advertisement style by showing the iPhone 5s and what you can generally do on the new iPhone, there would also be a voice over explaining all the new features of the new iPhone such as the Hardware and Software. In this advert we can use the quick app loading times as a unique selling point as well the new 4G quick network to load web pages and internet apps.

Idea 2

Our second idea is a realist narrative advertisement where we would show certain scenarios that would make the iPhone be needed in everyday life and make everyday life easier such as needing the Google maps app to get to a final location or using music to be able to liven the mood. This is generally going to be a short advertisement by showing a couple of quick scenarios.