Assignment Two - Task One: Market and Target Audience Research

Market and Target Audience Research

For our product we have chosen to use the iPhone 5S, for our market research we will try to analyse why people would want to use a device such as the iPhone and also its competitors and what the iPhone can have a better advantage at.

Competitor: The Sony Xperia Z1

The Sony Xperia Z1 runs on an 'Android' operating system which is a fierce opponent to the iOS operating system that runs on the iPhone. Sony Xperia Z1 mainly focuses on features that aren't usually on its competitors such as the iPhone or Samsung Galaxy counterparts on this advertisements like how the phone can work underwater as its waterproof.

Competitor 2: HTC One

The HTC One (Also running on android operating system) is a competitor to the iPhone, Sony Xperia or Samsung Galaxy with its Applications and smart processor. The HTC One includes a fingerprint scan (like the iPhone 5s) and also its innovative panorama camera.

Competitor 3: Samsung Galaxy S4
The Samsung Galaxy (also running on the android operating system) is probably the closest competitor to iPhone 5S with its stylish design and advanced technology which keeps the samsung up to par with the iPhone's speed. The Samsung also brings a new innovative and interactive screen to the table with its new finger hovering technology and being able to know when your looking at your phone or not.

As you can see its pretty clear that the iPhone 5S has a lot of competition on the market and is the only phone to use the iOS (iPhone Operating System), this means that the marketshare between android and iPhone would be divided and applications for phones would have to be made for both (many applications don't even bother to develop an application for both and only develop for one).


Target Audience
The iPhone has a wide target audience and is great for all ages:
The Teenagers: This audience would generally find the device helpful as it allows the teenagers to socialise with applications such as twitter and Facebook as well as being able to listen to music easily and quickly using iTunes and other applications.
College/University Students: This audience would generally prefer the devices by apple as its great for recording notes in class as well as its incredible light weight allowing the devices to be carried around everywhere.
Working Life/Business People: This audience would find that the device would be very useful to them generally with map applications with GPS, being able to make conference calls with colleagues at once and much much more.
Adults: This audience would find the device to be very useful for general communication and socialisation.
Younger children: this audience can play gaming applications to keep them amused.