My Screening
In my screening the method i chose is a focus group to ask a couple of people to ask a couple of questions to. I ended up asking qualitative questions to try and get as much useful feedback as possible. Having a small group allows for each person in the group to give their opinions and it puts their opinions in perspective for the advertisements. The questions i asked also allowed for a couple of criticisms that i have taken in consideration for any future work. The reason I chose is a focus group to ask questions is because I can actually listen to any honest feedback that I can take into consideration for next time I create another production piece.
The Pros for this focus group is that I can get really useful feedback as it's honest, it also gives me a chance to notice the reactions of the audience whilst they're watching my advertisement.
The Cons for this focus group is that it is small and i will not get a lot of feedback, also the groups of audiences are big and the people in the focus group do not tick of many of the groups for example there is two age groups (which is good however there is many age groups that are still left).
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