Television advertising has to be made in the way that suits the product best. There are 'Structures' and 'Techniques' when making advertisements that have to be best suited for the product being sold.
The first form of advertising is "Realist Narrative" which basically means realistic advertisement. Realist narrative suits a couple of advertisements very well such as 'Fairy' washing up liquid which is a product used to clean dishes, the audience is better connected to the product when a realistic advertisement that portrays the audiences life comes on TV. Realist narrative doesn't suit every advertisement however for example advertisements for Coca Cola will not be suited with realist narrative form of advertising.
The second form is "Anti-Realist Narrative" which basically means and unrealistic advertisment. Anti-Realist narrative best suits adverts like foods or drinks, one company that uses this advertisement and does it well is 'Coca Cola' which has created many unreal iconic faces to promote their drinks such as 'Santa'. --->
The third form is "Animation" which some of the best advertisements being from 'Coca Cola' where they have brought characters like Santa or lovable polar bears to life. These advertisements work really well as they make children that love these characters to love coca cola.
The fourth form is "Documentary" which means a more scientific factual piece of advertisement which mostly suit advertisements like washing powders and dish washing products such as 'Cillit Bang'. The statistical facts and proof shown makes people buy the products more.
The fifth form is 'Talking Heads' which means particular famous people in a tv advertisement. One advertisement which done this very well is "Pepsi" by using many football stars it has boosted sales.
The sixth form is 'Stand Alone' this is an advertisement that is a one off advertisement; for example, a successful advertisement is "Cadbury" with a gorilla standoff advertisement.
The final form is 'Series' which is a series of advertisements that carry on from each other for example a great series of advertisements is "Go Compare" where a man that sings the go compare song every time someone needs car insurance. This may get kind of repetitive and can put some people off.
To achieve the merit grade you must include the pros and cons of each form. For example, the realist advert - easy for the audience to relate to the situation and therefore image themselves using the product, however not particularly memorable as it just blends in with every day life.
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