Task Two - Styles of Television Advertising

                     Styles of Television Advertising

When people want to advertise their products the advertisers have to usually figure out what type of audience they want to be targeting; they do this by putting them in categories such as...

1. Humour - This is normally used to make an impression on the audience, if an advertisement is appealing enough the audience may become attracted towards the product. A great example of this style is an "Old Spice" commercial which is very humourous and entertaining.
2. Parody - This is usually used to make an impression by making fun of other things such as TV Shows or Movies, this style of advertising is considered to be humorous and can make a great impression. A successful example of this is the "Somersby Cider" parody of apple stores and is very humourous and entertaining.
3. Shock - This is normally used to make a good an impression by shocking the audience. Shock advertisements are frequently used in a sad way, For example, charities like "Save the Children" use this to sadden the audience and make the audience pay from guilt.
4. Surrealism - This is a style which is to confuse the audience and make the people remember the video, mostly used in a humourous way. Japanese commercials use surrealism often and can work great like the japanese "Oasis Rubberduckzilla" advertisement.
5. Intertextuality - "The Text In Between Text" This means when a reference is made to other movies, Characters, Companies, TV shows etc... an advertisement, an advertisement that does this very well is "Somersby Cider" when an advert about beer makes many references to an Apple Company hardware store.
6. Repetition - This is when an advertisement repeats something that a previous advert has done, this can be a phrase or physical movement which reminds the person of the product when they hear it in real life. An advertisement which has done this well is "Go Compare" where the main character sings the Go Compare song in every advertisement. 
7. Sex Appeal - This is when an advertisement uses the sex appeal of a gender to advertise its product, for example an advertisement which has done this well is a "Lynx" company advertisement where the deodorant attracts sexy females to the protagonist.
8. Famous Faces - This is when an advertisement uses famous people in the advertisements, this causes the audience that finds these people as role models will want to buy the product that the famous faces are advertising. An advertisement which does this well is "Turkish Airlines" which contain the football star Lionel Messi and basketball star Kobe Bryant.