Task Two - Styles of Television Advertising

                     Styles of Television Advertising

When people want to advertise their products the advertisers have to usually figure out what type of audience they want to be targeting; they do this by putting them in categories such as...

1. Humour - This is normally used to make an impression on the audience, if an advertisement is appealing enough the audience may become attracted towards the product. A great example of this style is an "Old Spice" commercial which is very humourous and entertaining.
2. Parody - This is usually used to make an impression by making fun of other things such as TV Shows or Movies, this style of advertising is considered to be humorous and can make a great impression. A successful example of this is the "Somersby Cider" parody of apple stores and is very humourous and entertaining.
3. Shock - This is normally used to make a good an impression by shocking the audience. Shock advertisements are frequently used in a sad way, For example, charities like "Save the Children" use this to sadden the audience and make the audience pay from guilt.
4. Surrealism - This is a style which is to confuse the audience and make the people remember the video, mostly used in a humourous way. Japanese commercials use surrealism often and can work great like the japanese "Oasis Rubberduckzilla" advertisement.
5. Intertextuality - "The Text In Between Text" This means when a reference is made to other movies, Characters, Companies, TV shows etc... an advertisement, an advertisement that does this very well is "Somersby Cider" when an advert about beer makes many references to an Apple Company hardware store.
6. Repetition - This is when an advertisement repeats something that a previous advert has done, this can be a phrase or physical movement which reminds the person of the product when they hear it in real life. An advertisement which has done this well is "Go Compare" where the main character sings the Go Compare song in every advertisement. 
7. Sex Appeal - This is when an advertisement uses the sex appeal of a gender to advertise its product, for example an advertisement which has done this well is a "Lynx" company advertisement where the deodorant attracts sexy females to the protagonist.
8. Famous Faces - This is when an advertisement uses famous people in the advertisements, this causes the audience that finds these people as role models will want to buy the product that the famous faces are advertising. An advertisement which does this well is "Turkish Airlines" which contain the football star Lionel Messi and basketball star Kobe Bryant.

Task One: Forms of Television Advertising

Task One - Forms of Television Advertising

Television advertising has to be made in the way that suits the product best. There are 'Structures' and 'Techniques' when making advertisements that have to be best suited for the product being sold. 

The first form of advertising is "Realist Narrative" which basically means realistic advertisement. Realist narrative suits a couple of advertisements very well such as 'Fairy' washing up liquid which is a product used to clean dishes, the audience is better connected to the product when a realistic advertisement that portrays the audiences life comes on TV. Realist narrative doesn't suit every advertisement however for example advertisements for Coca Cola will not be suited with realist narrative form of advertising.


The second form is "Anti-Realist Narrative" which basically means and unrealistic advertisment. Anti-Realist narrative best suits adverts like foods or drinks, one company that uses this advertisement and does it well is 'Coca Cola' which has created many unreal iconic faces to promote their drinks such as 'Santa'. --->

The third form is "Animation" which some of the best advertisements being from 'Coca Cola' where they have brought characters like Santa or lovable polar bears to life. These advertisements work really well as they make children that love these characters to love coca cola.

The fourth form is "Documentary" which means a more scientific factual piece of advertisement which mostly suit advertisements like washing powders and dish washing products such as 'Cillit Bang'. The statistical facts and proof shown makes people buy the products more.







The fifth form is 'Talking Heads' which means particular famous people in a tv advertisement. One advertisement which done this very well is "Pepsi" by using many football stars it has boosted sales.


The sixth form is 'Stand Alone' this is an advertisement that is a one off advertisement; for example, a successful advertisement is "Cadbury" with a gorilla standoff advertisement.

The final form is 'Series' which is a series of advertisements that carry on from each other for example a great series of advertisements is "Go Compare" where a man that sings the go compare song every time someone needs car insurance. This may get kind of repetitive and can put some people off.

Welcome To Advertising

Welcome

My name is Ronaldo Paloka and welcome to an introduction to advertising. A blog to tell you everything you need to know to be successful in the world of advertising, This blog will provide you the details of:

1. Different formats of advertising
2. Different purposes of advertising
3. Examples of effective/ineffective advertising campaigns
4. Examples of controversial advertising campaigns
5. Different styles of television advertisements
6. How television adverts are researched and designed
7. How television adverts are produced
8. Common Codes and Conventions
9. How advertising is regulated