Analysing a television advertisement in detail
This advertisement by coca cola is a short animation which focuses on a polar bear trying to catch coca cola that has been given to him, the advertisement has comedic value to it and generally makes the audience become emotionally attached to the polar bears and also gives the audience a warm, fuzzy feeling by looking at a polar bear failing to catch the coke bottle. The advertisment is short (around a minute) so that the audience doesn't get bored, I think that the audience targeted is the younger generation however it can still be a great advert for everyone to watch. This advertisement creates a brand identity with coca cola as every year for the superbowl coca cola creates a polar bear animation advertisement. The advertisement must've had a high budget as the computer graphic animation is top notch for an advert as you can see the fur from the polar bear moving as the bear is moving along the ice or even when the ice and snow has special effects as the polar bear travesers along the ice and snow.
